NEW YORK, Dec. 5, 2022 /PRNewswire/ — 5WPR, one of the largest independently-owned PR firms in the U.S., announced today the extension of their beauty practice with a specialty sub-division supporting U.S.-focused campaigns for Korean, European, and Australian beauty brands. With a keen understanding of the U.S. market, 5WPR provides strategic counsel and strong communication plans for partners that seek to launch or expand their footprint stateside.
Within the past year alone, 5W has skyrocketed a multitude of brands from around the globe into the U.S. market, launching new indie beauty brands into mass retail, and introducing top-selling brands to national and regional media and consumers alike. Through dynamic programs inclusive of strategic media relations, influencer marketing, events, ambassador procurement, and more – 5W has curated a built-in network of media and content creators who are specifically interested in discovering new-to-market brands.
“International brands need a smart PR strategy to build brand affinity and educate curious media and consumers. 5W takes a strategic approach to storytelling and brand building for companies looking to break into the U.S. market,” shared 5WPR CEO, Dara A. Busch. “Our team of specialists generates impactful PR campaigns and influencer marketing programs on a variety of social channels including TikTok, Instagram Reels, and YouTube to further consumer visibility and industry credibility.”
5W’s Beauty Division is led by a team with extensive experience in the category who employ unparalleled techniques to drive results for clients through key industry relationships with influencers, celebrities and of course, media.
Partners receive maximum exposure through integrated campaigns including PR, Digital, Influencer and Professional Partnerships, and Social Media.
About 5WPR
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine’s Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.
Media Contact
Dara A. Busch
dbusch@5wpr.com / 212.999.5585
View original content to download multimedia:https://www.prnewswire.com/news-releases/5wpr-continues-to-expand-us-services-for-international-beauty-brands-301692373.html
SOURCE 5W Public Relations
High costs, lack of trained personnel and unexpected construction snags are among the issues cited by the Taiwanese company as it rushes to get the $12 billion factory ready to start production in December 2023.
A group of Meta Platforms, Inc (NASDAQ: META) workers who joined via a corporate training program alleged inferior severance packages compared to other workers whom the company recently laid off. The employees were members of Meta’s Sourcer Development Program, likely to help workers from diverse backgrounds obtain careers in corporate technology recruiting, CNBC reports. Nearly every member of Meta’s Sourcer Development Program, more than 60 workers, was let go from the company as part of its m
Yahoo Finance entertainment reporter Allie Canal joins the Live show to discuss the timeline for consolidation by competitors within the streaming space.
PepsiCo Inc. is laying off "hundreds" of workers at the headquarters of its North American snacks and beverages divisions, The Wall Street Journal
Yahoo Finance Live anchors discuss Starbucks's new tipping system and customer backlash.
Have an issue with your financial adviser or looking to hire a new one? Email picks@marketwatch.com.
At a time when rival retailers have struggled to address employee demands for higher wages and better benefits, Costco has managed to separate itself from the pack, building on a reputation as one of the friendliest places to work in retail.
(Bloomberg) — The digital gold rush in Texas is losing its luster as Bitcoin miners grapple with financial woes, leaving behind what some fear will be a wasteland of unfinished sites and abandoned equipment. Most Read from Bloomberg‘Huge, Missing and Growing:’ $65 Trillion in Dollar Debt Sparks ConcernStocks Hit by Fed-Hike Jitters as US Yields Surge: Markets WrapThird Russian Airfield Hit by Drone as Moscow Accuses UkraineElon Musk’s Impossible Electric Truck Is Getting the Last LaughEx-Deutsc
Yahoo Finance's Dan Howley discusses why Microsoft is fighting to acquire Activision Blizzard and where it could lead the Big Tech company.
Oil markets swung into a massive redrawing of trade routes Monday as EU's embargo of Russian oil took full effect.
There is no passive income powerhouse sector that investors overlook more than oil refining stocks. For decades, top-flight refiners have run laps around the broader market. No company better represents the overlooked opportunity in oil refiners than Valero Energy (NYSE: VLO).
TSMC, the world's biggest contract chipmaker, is looking to boost expand its U.S. investment to around $40 billion.
(Bloomberg) — Citigroup Inc. and creditors of Revlon Inc. fighting over an accidental $900 million payment the bank made two years ago said they are close to resolving their litigation over the mistake.Most Read from Bloomberg‘Huge, Missing and Growing:’ $65 Trillion in Dollar Debt Sparks ConcernEx-Deutsche Bank Trader Builds $6 Billion Fortune on Trading BoomThird Russian Airfield Hit by Drone as Moscow Accuses UkraineStocks Hit by Fed-Hike Jitters as US Yields Surge: Markets WrapElon Musk’s I
United Airlines Chief Executive Scott Kirby said a tentative contract agreement between rival Delta Air Lines and its pilots union would set an industry pattern. "It's a rich contract but I think the really good news is it means we'll all get deals done essentially on the same terms and can move forward," Kirby told Reuters on the sidelines of an event in Washington late Monday. Delta struck a tentative deal Friday to give pilots a 34% cumulative pay increase in a new four-year contract.
(Bloomberg) — NRG Energy Inc. agreed to buy Vivint Smart Home Inc. for $2.8 billion to accelerate the US power producer’s strategy of diversifying from its core electricity-generation business by focusing on retail consumers.Most Read from Bloomberg‘Huge, Missing and Growing:’ $65 Trillion in Dollar Debt Sparks ConcernEx-Deutsche Bank Trader Builds $6 Billion Fortune on Trading BoomThird Russian Airfield Hit by Drone as Moscow Accuses UkraineStocks Hit by Fed-Hike Jitters as US Yields Surge: Ma
CHICAGO (Reuters) -Delta Air Lines' offer to give pilots a 34% cumulative pay increase in a new four-year contract has boosted hopes of similar raises at rivals United Airlines, American Airlines. While Delta's offer still requires the approval of union leaders and then a ratification by its pilots, aviators at United and American told Reuters the Atlanta-based carrier has "raised the bar" with a "very strong" proposal. "This is going to be the benchmark," an American pilot said.
The maker of Pepsi soda and Lays potato chips is planning to cut hundreds of jobs at its North American headquarters, according to The Wall Street Journal.
The market for old oil tankers is booming, and it's all down to efforts by Western nations to curb trade in Russian crude. As Western shipping and maritime services firms steer clear of Russian oil to avoid falling foul of sanctions or harming their reputations, new companies have leapt into the void, and they're snapping up old tankers that might normally be scrapped. It also banned companies and individuals in the bloc from providing financing, brokerage, shipping and insurance services to ship Russian oil elsewhere if the crude was bought above a price cap of $60 a barrel that came into effect on Monday.
Musk offers thanks, but no elaboration.
(Bloomberg) — The oil price cap that the Group of Seven nations imposed on Russia may finally be in place, but it’s yet to convince one vital group of people: the traders who can help get the supplies onto the global market.Most Read from Bloomberg‘Huge, Missing and Growing:’ $65 Trillion in Dollar Debt Sparks ConcernEx-Deutsche Bank Trader Builds $6 Billion Fortune on Trading BoomThird Russian Airfield Hit by Drone as Moscow Accuses UkraineStocks Hit by Fed-Hike Jitters as US Yields Surge: Mar
Trending now
