NEW YORK, Dec. 2, 2022 /PRNewswire/ — According to Technavio, the global audio and video editing software market size is projected to grow by USD 1,486.21 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.38% during the forecast period. However, the growth momentum will decelerate. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 42%.
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Global Audio and Video Editing Software Market – Parent Market Analysis
Technavio categorizes the global audio and video editing software market as a part of the Application software market within the global IT software market. The parent market covers companies developing and producing applications and system software. The global application software market covers companies engaged in developing and producing software designed for specialized applications for the business or consumer market and it includes enterprise and technical software, as well as cloud-based software. It excludes companies classified in the interactive home entertainment sub-industry and companies producing systems or database management software classified in the systems software sub-industry. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Global Audio and Video Editing Software Market – Five Forces
The global audio and video editing Software market is fragmented, and the five forces analysis covers–
Bargaining Power of Buyers
Threat of New Entrants
Threat of Rivalry
Bargaining Power of Suppliers
Threat of Substitutes
Interpretation of Porter’s Five Forces model helps to strategize the business, for entire details – buy report!
Global Audio and Video Editing Software Market – Customer Landscape
The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on the penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Audio and Video Editing Software Market – Segmentation Assessment
Technavio has segmented the market based on end-user, devices, and region.
The large enterprise segment will grow at the highest rate during the forecast period. The commercial end-user segment of the global audio and video editing software market is expected to witness a moderate growth rate during the forecast period due to the growth of the film industry and the over-the-top (OTT) video streaming industry, as well as the increase in the number of digital marketing firms and advertising agencies. In addition, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.
By geography, the global audio and video editing software market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global Audio and Video Editing Software market.
North America held 42% of the global audio and video editing software market in 2022. The market in the region is estimated to grow at the fastest pace during the forecast period. The US is the major revenue contributor to the market in this region. Hollywood is home to several prominent film production houses, digital media agencies, and animation studios. The US witnesses a higher demand for audio and video editing software than the other countries in the region.
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Global Audio and Video Editing Software Market – Market Dynamics
Key factors driving market growth
Content generation refers to maintaining and updating websites, blogging, videography, online commentary, maintaining social media accounts, and editing and distributing digital content. In a digital content file, the information can be stored or published via audio and video files, graphics, or as animations and image formats. The extensive use of social media platforms has created a significant demand for digital content.
Digital media consumption is also growing with the increase in the adoption of smartphones and rising Internet speeds. Influencers and digital marketers across these platforms are leveraging editing software to differentiate the content in their channels. The rises in the consumption and generation of digital content will augment the growth of the market for audio and video editing software during the forecast period.
Recent trends influencing the market
Globally, cloud adoption has increased among various industries due to advantages such as reliability, enhanced uptime, enriched IT services, increased flexibility of data access, and improved operational speeds. Owing to such benefits of cloud solutions, various audio and video editing software vendors are developing cloud-based audio and video editing software.
Moreover, the companies are offering these cloud solutions on a subscription basis. Which resulted that the number of subscribers is increasing due to the adoption of this model. Thus, the shift toward a cloud-based delivery model is expected to support the growth of the market during the forecast period.
Major challenges hindering market growth
Vendor lock-in, also known as customer lock-in or proprietary lock-in, refers to the purchase of audio and video editing software in the current market is through a single perpetual license or subscription-based model. Most startups and SMEs are price-conscious buyers as they cannot afford expensive commercial software.
The purchase of the software requires an initial substantial investment. To save on this expense, various SMEs and non-professional users look for free and open-source software. SMEs are adopting open-source software as it is more transparent, reliable, and cost-effective.
Developers have code visibility and can refer to the source code to locate bugs, explore security vulnerabilities, and understand the interaction of the code with machines. Also, organizations can modify open-source software as per their requirements at no cost. Thus, the increase in the use of open-source or free audio and video editing software is expected to limit the market’s growth during the forecast period.
Drivers, Trends, & Challenges are the factors of market dynamics, which state about consequences and sustainability of the businesses. Find some insights from a free sample report!
What are the key data covered in this Audio and Video Editing Software market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the audio and video editing software market between 2023 and 2027
Precise estimation of the size of the audio and video editing software market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the audio and video editing software market industry across APAC, North America, Europe, Middle East and Africa, and South America
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of the audio and video editing software market vendors
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Audio and Video Editing Software Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 6.38%
Market growth 2023-2027
USD 1,486.21 million
YoY growth (%)
North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution
North America at 42%
US, Canada, China, Japan, Germany, and UK
Leading companies, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Leading Vendors, Market Positioning of Vendors
Acon AS, Adobe Inc., Animoto Inc., Apple Inc., Autodesk Inc., Avid Technology Inc., Blackmagic Design Pty. Ltd., Corel Corp., CyberLink Corp., Flowplayer AB, KineMaster Corp., MAGIX Software GmbH, Microsoft Corp., Movavi Software Ltd., Online Media Technologies Ltd., Sony Group Corp., Steinberg Media Technologies GmbH, TechSmith Corp., WeVideo Inc., and Wondershare Technology Co. Ltd.
Parent Market Analysis; Market growth inducers and obstacles; Fast-growing and slow-growing segment analysis for the forecast period
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Table of Contents:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Global audio and video editing software market 2017 – 2021
4.2 End-user Segment Analysis 2017 – 2021
4.3 Device Segment Analysis 2017 – 2021
4.4 Geography Segment Analysis 2017 – 2021
4.5 Country Segment Analysis 2017 – 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by End-user
6.1 Market segments
6.2 Comparison by End-user
6.3 Commercial – Market size and forecast 2022-2027
6.4 Personal – Market size and forecast 2022-2027
6.5 Market opportunity by End-user
7 Market Segmentation by Device
7.1 Market segments
7.2 Comparison by Device
7.3 Laptop/Desktop – Market size and forecast 2022-2027
7.4 Mobile – Market size and forecast 2022-2027
7.5 Market opportunity by Device
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America – Market size and forecast 2022-2027
9.4 Europe – Market size and forecast 2022-2027
9.5 APAC – Market size and forecast 2022-2027
9.6 South America – Market size and forecast 2022-2027
9.7 Middle East and Africa – Market size and forecast 2022-2027
9.8 US – Market size and forecast 2022-2027
9.9 China – Market size and forecast 2022-2027
9.10 Canada – Market size and forecast 2022-2027
9.11 Germany – Market size and forecast 2022-2027
9.12 UK – Market size and forecast 2022-2027
9.13 Japan – Market size and forecast 2022-2027
9.14 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Acon AS
12.4 Adobe Inc.
12.5 Animoto Inc.
12.6 Apple Inc.
12.7 Autodesk Inc.
12.8 Avid Technology Inc.
12.9 Blackmagic Design Pty. Ltd.
12.10 Corel Corp.
12.11 CyberLink Corp.
12.12 Flowplayer AB
12.13 MAGIX Software GmbH
12.14 Microsoft Corp.
12.15 Sony Group Corp.
12.16 Steinberg Media Technologies GmbH
12.17 Wondershare Technology Co. Ltd.
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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