Global Geomarketing Market is estimated to be Appraised at a Revenue of US$ 82.8 Bn by 2032, up from US$ 11.9 Bn in 2022 and it is Expected to Register a CAGR of 21.3% | Future Market Insights, Inc. – GlobeNewswire

| Source: Future Market Insights Global and Consulting Pvt. Ltd. Future Market Insights Global and Consulting Pvt. Ltd.
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NEWARK, Del, Dec. 02, 2022 (GLOBE NEWSWIRE) — The global geomarketing market size is expected to be worth US$ 82,840.8 Mn by 2032, up from US$ 11,979.6 Mn in 2022. Due to rising demand, the market is estimated to increase at a CAGR of 21.3% over the forecast period.

The primary factors driving the adoption of geomarketing are the growing demand for area-based insights to enhance business outcomes, the use of area investigation and massive data to compile in-depth and segregated information about potential markets and clients, the widespread acceptance of area-based applications among consumers, and the growing interest in advanced marketing as opposed to traditional marketing.
Furthermore, device connection has expanded as a result of the adoption of advanced technologies (IoT, advanced analytics, edge computing, and blockchain). With the growth of digital transformations, firms have begun to shift toward digital marketing solutions that use target customer location information rather than conventional methods, since they provide more affordability and customer engagement. This is estimated to propel the global geomarketing market growth.
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Location-based intelligence services are a solution that uses the geographical location of the device to offer information to the user. Owing to the numerous benefits provided by location-based Intelligence solutions, such as store locators, proximity-based marketing, real-time information such as weather reports, mobile workforce management, roadside assistance, traffic updates, and fraud prevention, the technology has grown in importance and is becoming an integral part of organizations which effectuates the demand for geomarketing.
With the advent of GPS-enabled precision applications such as farming, shipping, and automotive, there is a great need for location-based solutions to boost corporate income. The deployment of cloud-based geomarketing services is favored more often as it lowers the expenses of shipping catalogs  or brochures, as well as the costs of multimedia advertising such as radio or television airtime. Companies may save time and improve the effectiveness of internal corporate processes by utilizing cloud-based technologies.
The adoption of geomarketing is rising with regards to social media since social check-ins, which allow users to digitally “check in” to different geofencing zones, may be used to deliver unique offers to consumers who are already in the store, restaurant, or shop, providing for a better experience for a broad audience. For instance, Foursquare is a popular service that leverages location data from end users to drive store visits within geofences.
Geomarketing is used by businesses to identify possible regions where they may target their clients by gathering location-based data. Additionally, it may be utilized to determine consumer behavior in a particular area, which enables companies to alter their marketing strategies and is projected to drive up demand for geomarketing during the projection period.
However, legal issues and data protection dangers, as well as a shortage of experienced operators, are impeding industry expansion. Moreover, because uniform regulatory requirements are lacking in many developed and emerging nations, there are worries about individual data privacy and rising cyber risks, which are important challenges that might stymie the expansion of the global geomarketing market size.
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Key Takeaways:
Competitive Landscape:
Industry players are engaging in numerous planned product launches and global expansion to promote the brands. They are also expanding their presence across various geographies and entering new markets, especially in developing regions, to expand their customer base and strengthen their presence. The introduction of new innovative solutions in the market is also being carried out by market players, owing to the surging end-user demands for proper and more efficient location-based services.
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The following companies are key leaders in the global market for geomarketing:
Key Segments Profiled in the Geomarketing Market Survey
By Solution Type:
By Deployment Mode Type:
By Industry Type:
By Region:
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Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
    3.2. Scenario Forecast
    3.3. Opportunity Map Analysis
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) Analysis By Solution, 2017-2021
TOC continued..!
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