Latinos in the U.S More Likely to be Targeted by Scams During the Holiday Season – MarTech Series

Truecaller, the leading global platform for verifying contacts and blocking unwanted calls and text messages is urging Latinos in the U.S to be especially vigilant this holiday season. According to research by the AARP, 3 out of 4 Latinos in the U.S. have fallen victim to scams during the holiday season and the majority of Hispanics in the U.S. do not know how to recognize some of the signs of a scam. This season, Truecaller is identifying the top scams that Latinos should be vigilant for and offering practical tips on how to keep themselves and family safe.
According to Truecaller’s Insights 2021 U.S. Spam and Scam Report, conducted in partnership with The Harris Poll,  U.S. Hispanics suffered financial loss due to phone scams at a higher rate than the general market. Historically, the holiday season brings an increase in phone scams as scammers prey on the vulnerabilities tied to increased stress during the holidays. During the holiday season, consumer attitudes range from exceptionally generous to very vulnerable during the stresses of holiday planning, travel, and social gatherings. Scammers are very sophisticated social engineers and will use relevant context to target Latinos. Some of the most common scams include:
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“New mobile phones are a common purchase during the holiday season and yet many Latinos are not aware how to protect themselves from common scams targeted through their devices,” says Clayton LiaBraaten, Senior Advisor at Truecaller. “Hispanic consumers make significant investments on new devices, now they need to be empowered to protect themselves and their families from falling victim to phone and texting scams that are more prevalent during this season.”
Following are more tips on how Latino consumers can take on practical steps to protect themselves.
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