LLYC Study Reveals U.S. Public Expectations for CEOs – Business Wire

NEW YORK–()–The recent “CEO Activism Report,” developed by marketing and communications firm LLYC, analyzed over 8.7 billion digital messages from across the United States to show CEOs how they can participate, position themselves, and communicate strategically as leaders of social change.

“Now more than ever, the pressure is on for U.S. companies and their CEOs to lead by example and generate lasting impacts within their businesses and beyond – in other words, become Activist CEOs,” commented J.F. Munoz, CEO of the United States for LLYC. “More and more executives are joining this new dynamic and playing a role in impactful social decisions.”
Several key findings emerged following LLYC’s proprietary Data Analytics Suite (DAS) analysis:
“Now more than ever, you can’t differentiate the brand and its values from its leaders and what they represent,” said Munoz, “This means CEOs need to raise their voices to bring real change.”
The report unpacks conversations from Jan. 1 to Aug. 15, 2022, on current social issues to help understand how businesses and their leaders can partake in these discussions and make a profound impact for social good. It provides a unique perspective on the opportunity CEOs have to drive social change within their organizations and across their communities, as well as the potential influence these executives could have in society.
About LLYC
LLYC is a global communications, digital marketing, and public affairs consulting firm with U.S. offices in New York, Miami, and Washington, D.C. and over 1,000 professionals in 12 countries. With over 25 years of expertise, we advise companies that range from startups and unicorns to the biggest Fortune 500 firms.
We help clients make data-driven choices that ensure their company’s reputation, trust, and credibility. Whether working on a campaign that will truly connect with people, completing an M&A operation, or carrying out any other communications project or strategy, LLYC’s innovative and creative approach to storytelling, extensive experience, and exclusive insights help clients make their visions into reality.
Sandra Ramos, Director
Sandra Ramos, Director


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