| Source: Straits Research
Pune, INDIA
New York, United States, Nov. 30, 2022 (GLOBE NEWSWIRE) — Marketing automation is a tool that helps companies build stronger customer engagement campaigns by eliminating time-consuming tasks and allowing the marketing team to focus on more crucial aspects. Today, many organizations are overworked, dealing with problems like tracking engagement and pursuing the wrong leads. Automation can help with program scalability, the delivery of more customized and targeted messaging, sales alignment, and effectiveness tracking. By implementing process automation, marketing automation may assist in saving time, improving marketing, boosting engagement, and enhancing revenue.
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Technological Advancements Drive the Global Market
The demand for marketing automation software is rising due to technological development and the growing use of the internet for operational tasks. Market expansion is also anticipated to be fueled by the emergence of social media marketing and the rapid adoption of digitalization. Big data, artificial intelligence, and machine learning, among other technologies, are anticipated to play a crucial role in marketing automation in the future.
Report Scope
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Regional Analysis
North America holds the largest market share. Factors influencing the expansion of marketing automation software in the area include social media and email marketing growth. The American government has been trying hard to encourage the expansion of the market in the area. Additionally, marketing technologies like Marketing Automation Software, which facilitates effective use of collected data analysis during bulk email marketing campaigns and analytics solutions for repeated operations like email marketing, have become crucial for marketers. Personalization services have also grown to be an important market driver because they are expected to generate higher returns on investment. E-commerce websites such as Amazon and eBay, which operate in the region, use marketing automation software to customize their pages as per customers’ previous visits.
Europe is experiencing significant growth in the global marketing automation software market, with small and medium enterprises driving demand for marketing automation software. The region’s main drivers of the market are the rising number of internet users, the development of cloud technology, and the increased uptake of cloud services by industries. With increasing investments in cloud computing, big data analytics, and IoT, the country’s IT sector is expected to expand further in the years to come. These factors will support the expansion of the automated marketing industry in the area.
Asia Pacific is pegged to be the fastest-growing region in the global marketing automation software market. Companies in the region are struggling with customer retention and loyalty. Marketing automation software can be considered a strategic investment rather than an expenditure. Developing countries in the region, such as India and China, have been experiencing strong demand for marketing automation software. E-commerce has soared due to the APAC region’s increasing internet adoption. Local competitors like Rakuten, Alibaba, and a number of others have made themselves known and are expanding. These organizations greatly streamline their operations with the use of marketing automation tools. The Asia-Pacific market is expanding as a result of these businesses’ expanding marketing automation software usage.
Latin America and the Middle East & Africa region account for the least share in the global marketing automation software market. In South America, the market has grown in recent years as a result of increased investments in technologies like the cloud. The use of marketing automation software has grown as a result of a growing emphasis on education. Additionally, the market for marketing automation software is anticipated to be driven by significant development in cloud solutions. The information and communications technology industry in Brazil has grown tremendously in recent years. The government’s dedication to innovation has resulted in a tax benefit for companies using advanced technology. Over the forecasting period, these factors are likely to drive the market for marketing automation software. In the Middle East and Africa region, the market’s expansion is primarily due to rising social media adoption and digital marketing. In addition, SMEs in the area are demonstrating digital transformation by utilizing recent developments in technologies like artificial intelligence, robotics, cryptography, and big data in a variety of sectors, including retail, manufacturing, finance, and transportation.
Key Highlights
Competitive Players in the Global Marketing Automation Software Market
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Global Marketing Automation Software Market Segmentation
By Solution
By Enterprise Size
By Deployment
By Application
By Regions
TABLE OF CONTENT
Table of Content and Figure @ https://straitsresearch.com/report/marketing-automation-software-market/toc
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News Media
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North America to Account for the Largest Share in the Global Marketing Automation Software Market
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