DUBLIN, Dec. 1, 2022 /PRNewswire/ — The “Digital Marketing Trends in Migraine” report has been added to ResearchAndMarkets.com’s offering.
Biohaven’s Nurtec.com achieved the highest traffic across branded patient sites in the US from July 2021 to June 2022, with about 14,500,000 visits, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com.
The highest proportion of traffic to these sites originated from direct sources, followed by referrals and organic traffic. Websites for several brands, including Emgality, Vyepti, Botox, and Nurtec, had similar levels of high direct traffic (73-83%), while Amgen’s Aimovig.com had the lowest (49%).
For patient branded sites, Lundbeck spent the most on digital display advertising (DDA) for Vyepti.com at $4.6 million, followed by Allergan’s Botoxchronicmigraine.com at $4.3 million. Nurtec.com was supported by the most paid keywords by a large margin at approximately 12,400 keywords, followed by Aimovig.com at about 4,140 keywords.
For branded healthcare professional (HCP) sites in the US, Biohaven’s Nurtec-hcp.com had the highest number of visits at approximately 450,000 visits, followed by Lundbeck’s Vyeptihcp.com (220,000 visits). The highest proportion of traffic to these sites originated from direct and organic sources. Lundbeck’s Vyeptihcp.com and AbbVie’s Ubrelvy.com had the highest proportions of traffic from direct searches. Amgen spent the most on DDA for Aimovighcp.com at approximately $35,000, followed by AbbVie’s Ubrelvyhcp.com at approximately $12,000.
Between July 2021 and June 2022, the top 20 social media migraine posts by volume of interaction from pharma were from branded accounts for Biohaven’s Nurtec, AbbVie’s Qulipta, and Amgen’s Aimovig. Only two apps were detected in the migraine space from pharma in the US: Eli Lilly’s Vega Migraine patient app and AbbVie/Allergan’s Chronic Migraine Anatomy app for HCPs.
Most branded websites in EUCAN are in Canada and are patient directed. Few generated notable traffic between July 2021 and June 2022. PharmaSGP’s Formigran.de achieved the highest traffic, with about 18,000 visits.
Between July 2021 and June 2022, most of the top 20 social media migraine posts by interaction in EUCAN from pharma were from Teva and Eli Lilly’s corporate Twitter accounts.
Scope
This report assesses key digital marketing metrics of pharma assets in migraine, including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
Metrics include website traffic volume, engagement, and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads, and social media post interaction.
Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Reasons to Buy
Understand the digital marketing competitive landscape in migraine, with a view of leading patient and HCP branded assets across different regions.
See what tactics pharma companies are using to drive traffic to their migraine branded assets for patient and HCPs, such as DDA and paid SEO.
Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
Compare top branded assets for patients by how they address and support different patient needs.
See what pharma social media accounts in migraine are the most active and achieving the most engagement.
See leading mobile app offerings in migraine from pharma across different regions.
Key Topics Covered:
Executive Summary
US Patient Branded Websites
US HCP Branded Websites
US Digital Display Advertising and Search Engine Optimization
US Mobile Apps and Social Media
EUCAN Branded Websites
EUCAN Mobile Apps and Social Media
Appendix
For more information about this report visit https://www.researchandmarkets.com/r/dlv009
Media Contact:
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/migraine-digital-marketing-analysis-report-2022-biohavens-nurteccom-achieved-the-highest-traffic-across-branded-patient-sites-in-the-us-from-july-2021-to-june-2022-301691317.html
SOURCE Research and Markets
(Bloomberg) — Microsoft Corp. is ready to fight for its $69 billion acquisition of gaming company Activision Blizzard Inc. if the US Federal Trade Commission files a lawsuit seeking to block the deal, according to a person familiar with the matter.Most Read from BloombergMusk’s Neuralink Hopes to Implant Computer in Human Brain in Six MonthsGoldman Jolts Traders With Bonus Warning After Bumper HaulMusk Suspends Ye From Twitter After Offensive Image PostBeverly Hills Cop Was California’s Highest
Galaxy Digital Holdings Ltd. (TSX: GLXY) ("Galaxy" or "the Company"), a financial services and investment management innovator in the digital asset, cryptocurrency, and blockchain technology sectors, today announced it intends to acquire GK8, a secure institutional digital asset self-custody platform. The acquisition will be the result of a sale process executed in connection with Celsius Network LLC's Chapter 11 bankruptcy and is subject to court approvals and other closing conditions.
New York Community (NYCB) completes the merger with Flagstar Bancorp, creating the 24th largest regional bank in the United States.
TD Bank was already set to acquire First Horizon for about $13.4B, or $25 per share. But a key deadline has passed for the transaction to close, and now TD will have to pay First Horizon shareholders an additional $1M a day, every day, until the deal is done.
It had originally planned to close the deal in the first fiscal quarter of 2023 — which began Nov. 1.
New York Community Bancorp Inc. in Hicksville, New York, which acquired Ohio Savings in 2009, has completed its acquisition of Flagstar Bancorp Inc. in Troy, Michigan.
Power Metals Corp. ("Power Metals" or the "Company") (TSXV: PWM) (FRANKFURT: OAA1) (OTCQB: PWRMF) is pleased to announce that Winsome Resource Limited (ASX: WR1) ("Winsome") has agreed to acquire shares in TSX-V listed Power Metals Corp. that are currently owned by Hong Kong-based Sinomine Rare Metals Resources Co Ltd ("Sinomine").
Anyone who buys the stock at this level nets $19.70 a share in profit if the Microsoft deal goes through or should want to own it if the deal falls apart.
VICI Properties Inc. (NYSE: VICI) announced this week that it will be acquiring the remaining 49.9% interest in the MGM Grand Las Vegas and Mandalay Bay joint venture from Blackstone Inc.’s (NYSE: BX) real estate investment trust (BREIT). The two companies currently own the properties together in a joint venture, with VICI holding a 51.1% stake. VICI agreed to acquire the remaining interest for $1.27 billion cash and assumption of BREIT's pro-rata share of the existing property-level debt. The a
(Bloomberg) — Hewlett Packard Enterprise Co. has expressed takeover interest in cloud computing company Nutanix Inc., according to people familiar with the matter. Most Read from BloombergMusk’s Neuralink Hopes to Implant Computer in Human Brain in Six MonthsGoldman Jolts Traders With Bonus Warning After Bumper HaulMusk Suspends Ye From Twitter After Offensive Image PostBeverly Hills Cop Was California’s Highest-Paid Municipal WorkerBiggest Wall Street Banks Are Slashing Bonuses by as Much as 3
The landmark deal could have put State Street in contention for world's largest asset servicing provider, but regulatory challenges and a tough M&tA
Facebook parent Meta Platforms Inc. is reducing its space at Hudson Yards in Manhattan as part of cost-cutting measures in the face of slowing online ad demand. The Menlo Park, California-based company said it has decided not to renew its lease with landlord Related Cos. at 30 and 55 Hudson Yards, Bloomberg News reported. In addition, Meta, which recently instituted a hiring freeze, is subleasing a “small portion” of its office space at 50 Hudson Yards, according to CNBC.
GK8, one of the assets put up for auction during Celsius’ bankruptcy proceedings, will play a role in Galaxy Digital’s institutional offering.
All the latest news about acquisitions, licensing and distribution deals.
GK8, the self-custody platform bought by Celsius Network over a year ago, was put on the block following Celsius's bankruptcy.
WestRock's (WRK) buyout of Grupo Gondi will help it better serve the Latin American market with its broad portfolio of paper and packaging solutions.
Post Holdings operates in North America and Europe. For fiscal 2022 (restated for the separation of BellRing Brands), 44% of the company’s revenue came from cereal, with brands such as Honeycomb, Grape-Nuts, Pebbles, Honey Bunches of Oats, Malt-O-Meal, and Weetabix. Refrigerated food made up 54% of sales and services the retail (18% of company sales) and food-service channels (36%), providing value-added egg and potato products, prepared side dishes, cheese, and sausage under brands Bob Evans and Simply Potatoes. Post also holds a 60% stake in 8th Avenue, a private brands entity and a 3%-4% stake in BellRing Brands, with protein-based products under the Premier Protein and Dymatize brands. Post launched a special purpose acquisition corp in 2021, but has not yet executed a transaction.
Experts fear the consolidation of Kroger and Albertsons could give shoppers even less control over the cost of their groceries.
The acquisition of Regis Management Company expands Mercer’s presence in California and builds on deals inked earlier this year.
Awalé Resources Limited ("Awalé" or the "Company") (TSXV: ARIC) is pleased to provide a further update on its acquisition (the "Acquisition") of Colossal Gold Resources Limited ("Colossal") (refer to the Company's news releases of September 13, October 11 and November 8, 2022, for further details). Colossal holds, through its wholly-owned Surinamese subsidiary, Consolidated Gold Resources N.V., a 100% interest in certain existing mineral exploration and exploitation licences in Suriname.