The company deployed MottoRep, a white labeled platform for its nationwide network of offices to streamline digital marketing efforts and increase customer engagement
SAN DIEGO, Dec. 7, 2022 /PRNewswire/ — Today, SOCi Inc. announced that Motto Franchising, LLC has appointed the company as its preferred localized reputation management partner for its franchisees. As the leading provider of marketing platforms for multi-location brands, SOCi will provide the Motto Mortgage brand’s national mortgage brokerage network with an all-in-one platform to manage brand presence through reviews, listings, and social media content and advertising.
As the first and only national mortgage brokerage franchise in the U.S., Motto Mortgage is positioned to withstand the ups and downs of the tumultuous mortgage market by having a better, deeper connection to local communities than large retail lenders, with its business model prioritizing the localization of its marketing efforts to maintain its brand presence. As its franchise system grew, Motto Mortgage needed a tool to empower franchisees to capitalize on the digital connections that can be made through an increased focus on social, listings, and reviews across multiple locations. As a result, SOCi developed a white labeled platform, MottoRep, that Motto deployed to streamline digital marketing efforts for its franchisees to increase customer engagement in local markets.
“In addition to providing another tool to make our franchisees more efficient, our corporate team wanted a transparent look at the brand reputation as we pride ourselves on the connections within local markets,” said Kelly Gill, VP, Marketing and Advertising for Motto Franchising, LLC. “We have already seen that SOCi will provide this insight within our decentralized model of business. Having a finger on the pulse of reviews, survey results, and social media engagements allows us to see both the positives and negatives happening in the communities our offices serve.”
According to a SOCi-commissioned study by Forrester Consulting, improving the effectiveness of marketing at the local store level is a high or critical priority for 61% of marketers, on par with the priority they place on the same efforts at the national level (62%). As businesses give localized marketing optimization a greater share of their attention, it’s important that they adopt the processes and tools that can boost their success rate. Since SOCi’s implementation, the Motto network has embraced this technology and adoption has grown at an unprecedented rate.
“We built SOCi with scalability in mind so businesses like Motto Franchising, LLC can empower their franchisees to take charge of their own localized marketing efforts, in turn strengthening relationships with customers in local communities,” said Afif Khoury, CEO of SOCi. “Brand reputation has a direct impact on consumer buying decisions, so I’m thrilled our platform can provide the Motto network with the actionable insights they need to be successful.”
To learn more about how SOCi’s all-in-one platform helps brands design industry-leading localized marketing strategies, visit www.meetsoci.com.
About SOCi
SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success, visit us at www.meetsoci.com or message us at hello@meetsoci.com.
About Motto Mortgage
The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With over 200 offices open in almost 40 states, Motto Franchising, LLC’s unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and a one-stop shop for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated and licensed. To learn more about Motto Mortgage, or for license information for a Motto Mortgage office, email newsroom@mottomortgage.com, or visit www.mottomortgage.com/offices.
Media Contact:
Avery Nunez
avery@blastmedia.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/motto-franchising-llc-appoints-soci-as-localized-online-reputation-management-partner-for-franchisees-301697051.html
SOURCE SOCi
Earlier this year, in May, claims were made that Microsoft Corp co-founder Bill Gates owned the majority of America’s farmland. While that is false, with the billionaire amassing nearly 270,000 acres of farmland across the country, compared to 900 million total farm acres, a different billionaire privately owns 2.2 million acres, making him the largest landowner in the U.S. John Malone, the former CEO of Tele-Communications Inc., which AT&T Inc. purchased for more than $50 billion in 1999, has a
Wake up and smell the diesel.
Apple and Activision Blizzard are screaming buys at their current share prices, but steer clear of Amazon.
Blackstone Inc Chief Executive Stephen Schwarzman said on Wednesday that redemptions in his firm's $69 billion non-traded real estate income trust (REIT) were driven by investors roiled by market volatility rather than dissatisfaction with the fund. Blackstone shares have lost 15% of their value since Dec. 1, when the New York-based firm disclosed it had for the first time limited redemptions from the REIT, which is marketed to high net-worth investors rather than institutional clients like pension funds and insurance firms.
Have an issue with your financial adviser or looking to hire a new one? Email picks@marketwatch.com.
Shares of Nvidia have been soaring of late but this metric indicates that all is not well with the company.
Oil will trade a lot higher next year, and energy stocks are still cheap. It will trade up 16% on average next year and spike up over 25%, says Francisco Blanch, the Bank of America head of global commodities and derivatives research. In a press briefing last week, he predicted Brent crude oil (BRN00) will average $100 per barrel next year, and trade as high as $110.
Sam Bankman-Fried's ambition for celebrity endorsements might have snared the "Anti-Hero" singer, but she proved to be smarter than a lot of other famous people.
Should you invest in a CD? The Fed's recent moves have sent interest rates—and APYs—higher.
Buy and hold forever? Not always.
While speaking at Benzinga’s Future of Crypto event, investments in and by FTX were discussed as one of the biggest topics impacting the cryptocurrency sector. Kevin O’Leary was an investor in FTX and Anthony Scaramucci’s Skybridge Capital received an investment from FTX. Both shared their takeaways from the event of FTX and what happened with Sam Bankman-Fried. FTX Investments: Scaramucci said that many did not see warning signs with 25 of the greatest venture capitalists investing in FTX. Acco
The battery innovator is making progress on its lithium-metal batteries, but it still has a couple of years to go before it could start booking meaningful revenue.
The Dow Jones Industrial Average rallied 125 points Thursday after jobless claims data. Tesla stock neared its 2022 lows.
Unfortunately, the stock has lost a lot of value since I made my initial investment. As interest rates fell, many borrowers refinanced their mortgages to lower rates. This forced Annaly to make lower-yielding investments, which impacted its income and its ability to pay dividends.
Economic uncertainty has battered the stock market this year, sparking recession fears that have driven the S&P 500 and the Nasdaq Composite into bear market territory. During that downturn, PayPal Holdings (NASDAQ: PYPL) has seen its share price nosedive 76%, marking its greatest loss of value since it became a public company (for the second time) in 2015. PayPal operates a two-sided payments network with 432 million active accounts, including 397 million consumers and 35 million merchants.
The rollercoaster ride continues in the stock market, and equities have been falling across the board this week. The S&P 500 is down 3.5%, and the Dow has lost some 870 points. The market drop was fueled by uncertainty; recent economic data has been unexpectedly positive, and it’s clouded the forecast for the Fed’s interest rate decision next week. The central bank’s twin mandates, to rein in inflation and to moderate unemployment, frequently run counter to each other, and with inflation running
Worried about the prospect of a recession coming next year? Well, that sounds like a mild scenario, if Michael Burry’s prognosis is anything to go by. The investor whose famous bet against the US housing market was documented in “The Big Short,” thinks a ‘multi-year recession’ is potentially in the cards – and one more severe than currently expected. This statement follows previous warnings regarding the economy, such as predicting last year that the ‘mother of all crashes’ is coming, while also
The JPMorgan CEO has previously called cryptocurrencies dangerous, worthless and a “Ponzi scheme.”
The board of AbbVie Inc. ( NYSE:ABBV ) has announced that it will be paying its dividend of $1.48 on the 15th of…
What to watch in markets on Thursday, December 8, 2022.
Trending now
