MarTech Series – Marketing Technology Insights
Cyber 5 online sales were up 12% YoY compared to 2021. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. This year marks NetElixir’s 15th annual Cyber 5 results report.
The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021, following the 6% increase from October.
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“Cyber 5 online sales were up 12% YoY compared to 2021.”
Key e-commerce metrics from Cyber 5 within NetElixir’s database include:
NetElixir observed that brands who offered holiday-specific deals on Amazon performed significantly better than brands who did not offer deals. Amazon’s Prime Early Access Sale in mid-October kick-started the holiday shopping spree. NetElixir estimates that over 35% of Prime customers may have already completed their holiday shopping prior to Cyber 5.
“Overall, Cyber 5 2022 was stronger than expected,” says Udayan Bose, Founder and CEO of NetElixir. “Cyber 5 changed the e-commerce landscape, as some advertisers pulled back on their spend. This allowed others to gain a greater share of voice and engage new customers for a record-breaking Black Friday and Cyber Monday, validating the notion that you shouldn’t cut back on marketing during a slowdown.”
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Three takeaways from Cyber 5 2022 include:
NetElixir has been accurately tracking and reporting on holiday e-commerce sales forecasts and insights for 10+ years. The agency leverages its proprietary AI-driven marketing platform, LXRInsights, to analyze real-time data of approximately 75 retail customers, ranging from small businesses to enterprises. Data collection spanned six e-commerce categories (including apparel, beauty, and pet supplies) that tracks mobile and desktop data, geographic location, website revenue, AOV, and more. Data is compared to last year’s results, as well as pre-pandemic benchmarks to accurately summarize e-commerce sales trajectory.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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