DUBLIN, Nov. 21, 2022 /PRNewswire/ — The “Digital Marketing Trends in Severe Asthma” report has been added to ResearchAndMarkets.com’s offering.
Sanofi/Regeneron’s Dupixent.com achieved the highest traffic across branded severe asthma patient sites in the US from July 2021 to June 2022, with about 7,800,000 visits, followed by Novartis’ Xolair.com, and GSK’s Nucala.com.
The highest proportion of traffic to these sites originated from direct sources, followed by organic searches. Amgen/AstraZeneca’s Tezspire.com had the highest amount of direct traffic (83%), while remaining brands, Dupixent, Cinqair, Nucala, and Xolair, had levels between 52-66%.
For patient branded sites, Sanofi/Regeneron spent the most on DDA for Dupixent.com at approximately $4.2 million, followed by GSK’s Nucala.com at approximately $900,000. Dupixent.com was supported by the most paid keywords at approximately 10,650 keywords, followed by Tezspire.com at about 5,800 keywords.
For branded HCP sites in the US, Sanofi/Regeneron’s Dupixenthcp.com had the highest number of visits at approximately 775,000 total visits, followed by AstraZeneca’s Fasenrahcp.com, and GSK’s Nucalahcp.com. The highest proportion of traffic to these sites originated from direct, followed by organic and referral sources.
Teva’s Cinqairhcp.com had the highest proportion of traffic from direct searches (81%). Sanofi/Regeneron spent the most on DDA for Dupixenthcp.com at approximately $51,400, followed by Amgen/AstraZeneca’s Tezspirehcp.com at approximately $17,100.
Between July 2021 and June 2022, the top 20 social media asthma posts by interaction from pharma were from Sanofi’s Facebook accounts, Genentech’s Instagram, Regeneron’s Instagram, Fasenra’s Facebook, and GSK’s Instagram. AstraZeneca’s Vik Asthma is the only severe asthma app detected from pharma in the US, with an estimated 30,700 downloads in 2021.
Most branded websites in EUCAN are patient-directed and few generated notable traffic between July 2021 and June 2022. Sanofi/Regeneron’s Dupixentmyway.co.uk and Dupixent.co.uk achieved the highest traffic, with about 20,200 and 3,400 visits, respectively.
Between July 2021 and June 2022, eight of the top 20 social media asthma posts by interaction in EUCAN from pharma were from AstraZeneca Espana’s Instagram account. No asthma mobile apps were detected from pharma in EUCAN.
Scope
This report assesses key digital marketing metrics of pharma assets in severe asthma, including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
Metrics include website traffic volume, engagement, and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads, and social media post interaction.
Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Reasons to Buy
Understand the digital marketing competitive landscape in severe asthma, with a view of leading patient and HCP branded assets across different regions.
See what tactics pharma companies are using to drive traffic to their severe asthma branded assets for patient and HCPs, such as DDA and paid SEO.
Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
Compare top branded assets for patients by how they address and support different patient needs.
See what pharma social media accounts in severe asthma are the most active and achieving the most engagement.
See leading mobile app offerings in severe asthma from pharma across different regions.
Key Topics Covered:
Executive Summary
US Patient Branded Websites
US HCP Branded Websites
US Digital Display Advertising and Search Engine Optimization
US Mobile Apps and Social Media
EUCAN Branded Websites
EUCAN Mobile Apps and Social Media
Appendix
Companies Mentioned
Sanofi
Regeneron
Genentech
Novartis
GSK
AstraZeneca
Amgen
Teva
For more information about this report visit https://www.researchandmarkets.com/r/dzcu6v
Media Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/severe-asthma-digital-marketing-trends-report-2022-featuring-sanofi-regeneron-genentech-novartis-gsk-astrazeneca-amgen–teva-301683667.html
SOURCE Research and Markets
Starbucks is world renowned in the coffee and drinks industry, but has been under scrutiny for a while with the company opposing its employees because some workers have wanted to unionize. Starbucks decided to offer financial education for its non-union employees as a benefit back in September. Whether a Starbucks is run as corporate or a licensee location, much of the same rules and regulations apply when it comes to working with its employees, union or not.
(Bloomberg) — Tesla Inc. plans to lower production at its Shanghai factory, according to people familiar with the matter, in the latest sign demand in China isn’t meeting expectations.Most Read from BloombergChina’s Covid Pivot Accelerates as Cities Ease Testing RulesOPEC+ Pauses as Russia Sanctions and China Covid Rules Roil Crude MarketsAmbitious Plans to Build Indonesia a Brand New Capital City Are Falling ApartFutures Slip as Yields Rise, China Optimism Fades: Markets WrapOPEC+ Latest: Grou
Tesla's competition in the electric vehicle market has been heating up over the past two years as more EV manufacturers ramp up production and deliveries. Tesla still has a lot of good news to report through the first three quarters of 2022, as it is well on its way to delivering 1 million EVs with 908,000 delivered in the year through Sept. 30 after delivering 343,000 in the third quarter. While Tesla's top competitors in the U.S. hold small percentages of the market — Ford , 7%; Kia, 5%; Chevrolet, 4%, Hyundai, 4% — these companies and smaller ones are setting records at delivering EVs as they increase production.
I don’t care if a candidate for my company’s open position has a criminal record. But I do care about something more important
Saving for retirement is a lifelong undertaking. It involves keeping your retirement goals in mind as you have children, get different jobs and move from place to place. However, a recent study from the Center for Retirement Research at Boston College … Continue reading → The post Empty Nester? This Avoidable Mistake Could Jeopardize Your Retirement appeared first on SmartAsset Blog.
Manon Brouillette, the chief executive of Verizon Consumer Group, has stepped down from her position, the telecommunications company announced in a Monday morning press release. Brouillette held that role at Verizon Communications Inc. for less than a year, having assumed it in January 2022. Verizon CEO Hans Vestberg will take over leadership of the consumer group in addition to his other responsibilities. "My immediate focus for the Consumer Group will be on driving a closer consistency between
The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back. Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters.
UK car registrations jump 23.5% according to the Society of Motor Manufacturers and Traders.
(Reuters) -Delta Air Lines has offered a 34% cumulative pay increase to its pilots over three years in a new contract, in a deal widely expected to become a benchmark for negotiations at rivals United Airlines and American Airlines. But the proposed Delta contract is unlikely to set a global precedent of inflation-beating pay rises for pilots, analysts say, because of factors unique to the U.S. market. The U.S. domestic aviation market has rebounded to pre-pandemic levels far more quickly than markets in other parts of the world, according to data from airline industry group IATA.
Retirement Tip of the Week: As we approach the new year, look for tax-advantageous strategies to cut your tax bill next year, or at least save you money in the long run. There are also a few important deadlines retirees need to keep in mind to save money or avoid big penalties. One of the most popular strategies is the Roth conversion.
Exxon Mobil's compensation committee approved an increase in the annual salary of Chief Executive Officer Darren Woods to $1.88 million from $1.70 million paid this year, it said in a filing on Monday. The company also raised the pay of its chief financial officer and senior vice presidents. The pay hikes come barely a month after the oil major posted record quarterly profits as sanctions on Russia sent crude and gas prices soaring this year.
(Bloomberg) — Oil advanced after China made further progress toward reopening, OPEC+ kept output steady, and sanctions on Russian crude kicked in.Most Read from BloombergChina’s Covid Pivot Accelerates as Cities Ease Testing RulesOPEC+ Pauses as Russia Sanctions and China Covid Rules Roil Crude MarketsAmbitious Plans to Build Indonesia a Brand New Capital City Are Falling ApartFutures Slip as Yields Rise, China Optimism Fades: Markets WrapOPEC+ Latest: Group Agrees to Keep Oil Production Unchan
Everyone wants a bigger retirement nest egg. Or you can give yourself more money to spend. Here are six ways to create tax-free retirement income.
An advertising slowdown, economic worries and strains of the shift to streaming have many major media companies in cost-cutting mode.
Here are answers to 10 frequently asked Social Security questions, including when to file, how much you’ll get, and whether the program is in trouble.
In this article, we will take a look at the top 15 most advanced countries in the world. If you want to see more of the most advanced countries in the world, go directly to Top 5 Most Advanced Countries in the World. Advanced countries are generally regarded as countries with modern economies that have […]
Four major Boston-area advertising and marketing firms have advised clients to pause advertising on the social media site since it's come the ownership of Elon Musk.
The gun, sold in the U.S., is the “most dangerous” for whoever uses it, the lawsuit states.
Costco wins Yahoo Finance's coveted 'Company of the Year' award. Here are the biggest reasons why.
(Bloomberg) — AT&T Inc. agreed to pay a $6.25 million penalty to settle an unusual lawsuit by federal regulators claiming its executives selectively disclosed nonpublic information about the company’s finances to Wall Street analysts.Most Read from BloombergChina’s Covid Pivot Accelerates as Cities Ease Testing RulesOPEC+ Pauses as Russia Sanctions and China Covid Rules Roil Crude MarketsOPEC+ Latest: Group Agrees to Keep Oil Production UnchangedElon Musk Says Apple Is ‘Fully’ Advertising on Tw