The Professional Triathletes Organisation (PTO) has signed up sports marketing company Two Circles to provide marketing support ahead of the inugural PTO Tour season.
The PTO Tour begins next month with the first-ever PTO Canadian Open (on July 23-24).
‘Two Circles will be supporting PTO by helping to create and execute a digital marketing and audience growth strategy, from asset creation through to execution and optimisation.
T’wo Circles’ approach will be centred around its proprietary data-driven method – analysing the demographics, behaviours and attitudes of the PTO’s current and target audiences to inform channel activation and creative messaging.’
PTO Chief Marketing Officer Tim Godfrey said “As we build up to our first PTO Open event in Edmonton, Canada, I’m delighted to be working alongside Two Circles to help us grow the profile of the PTO, our events and amazing athletes, while driving maximum audience growth and engagement.”
Two Circles Client Services Director Katie Ferguson added “We leapt at the chance to get involved with the PTO. There are a lot of parallels between our mission to rewire sports, and the PTO’s ambition to unlock the commercial potential of professional triathlon, a sport with huge opportunities for growth globally. We believe our data-driven approach will help PTO achieve its growth goals.”
The first PTO Tour event is the PTO Canadian Open in Edmonton (July 23-24), followed by the second edition of US$1.5m Collins Cup (August 20), which sees Team Europe take on Team USA and Team International.
The series will conclude with the first PTO US Open in Dallas, Texas (September 17-18). Each Open carries a minimum prize money of US$1m and will be raced over 100km – a 2km swim, 80km bike and 18km run.
In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian Open, alongside the US and Canadian equivalents and the Collins Cup.
www.protriathletes.org
www.twocircles.com
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