MarTech Series – Marketing Technology Insights
VerticalScope Holdings Inc., a technology company that has built and operates a cloud-based digital platform for online enthusiast communities, is excited to announce that its subsidiary VerticalScope Inc. (“VerticalScope”) has been listed in Comscore’s ranking of “Top 10 Social Media Platforms” in both Canada and the U.S. This positions VerticalScope alongside popular consumer brands like Reddit, Twitter, Facebook, and Pinterest.
“The Social Media category reaches 89.8% of Canadians online, and 92.6% of Americans online, reflecting the power and wide reach of these platforms”
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Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Advertisers and agencies utilize Comscore’s data science to help them identify the websites that will maximize their advertising reach.
Comscore Ranked Categories – Social Media – U.S.
Total Unique Visitors/Viewers
(in 000)
1
236,542
2
144,059
3
119,996
4
99,377
5
95,302
6
77,107
7
69,731
8
43,871
9
38,566
10
31,983
Source: Comscore MMX Multi-Platform, Social Media, Total Audience, October 2022, U.S.
Comscore Ranked Categories – Social Media – Canada
Total Unique Visitors/Viewers
(in 000)
1
27,037
2
13,772
3
13,635
4
10,673
5
9,825
6
9,754
7
6,729
8
4,973
9
4,793
10
3,127
Source: Comscore MMX Multi-Platform, Social Media, Total Audience, October 2022, Canada
“VerticalScope’s placement within the top 10 Social Media brands is tremendous validation for the scale we can provide our advertising partners. Our interest-based communities provide an authentic source of information to help people make purchase decisions and our ability to reach niche audiences with high purchase intent at scale, makes us a powerful performance-driven partner for brands,” said Chris Goodridge, President and COO of VerticalScope.
“The Social Media category reaches 89.8% of Canadians online, and 92.6% of Americans online, reflecting the power and wide reach of these platforms,” said Bryan Segal, SVP of Sales, Comscore. “With the average Canadian unique visitor spending almost 18 hours per month on social, and the average U.S. unique visitor spending over 19 hours per month, there is no shortage of opportunity for advertisers to reach and engage consumers on social media platforms, including VerticalScope.”
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